Case study: Grand National Festival (Aintree Racecourse)

“Accept have the skill of buying in to your vision and then making it happen; they are very much an extension of the team” – John Baker, Regional Director North West, The Jockey Club

Accept Management first worked with Aintree Racecourse in 2015, as they looked to increase focus on putting customer experience at the heart of the delivery of the Grand National Festival. Staged across three days, each day has its own distinct personality; personalities that we have worked with the racecourse to develop and distinguish over the past three years and are delighted to be continuing to work on for 2018. Delivery encompasses everything from intimate performances in hospitality areas to large scale headliners in Aintree’s own Equestrian Centre, post-racing after parties to traditional military band involvement and much, much more.

With an on site team of up to 15 and up to 60 entertainers on any given day, a detailed understanding of the unique demands of working on a busy site where the racing takes centre stage is paramount to ensure appropriate and precise scheduling and to keep things running smoothly amongst 150,000 racegoers across the Festival.

We are thrilled to be returning to Aintree for the 2018 Randox Health Grand National in April where we will be providing entertainment and production across 7 different areas, covering nearly 100 performance slots across the three days. As the Grand National Festival continues to grow, it promises to be another three days of outstanding racing and customer enjoyment. Tickets are available from

The following testimonial comes from John Baker, Regional Director North West for The Jockey Club:

“Having known the team at Accept for many years, we had no hesitation in asking them to be involved in working on the entertainment and production for the Grand National Festival from 2015. The Accept team have excellent and innovative ideas and have helped step change customer experience for the three days of the Grand National meeting, which attracts 150,000 people through the doors.

“Whether working with headliners or providing corporate entertainment for our hospitality clientele, we can rely on Accept to provide a high quality and professional service. They are extremely hard working, committed and reliable and have the skill of buying into your vision and then making it happen; they are very much an extension of the team.

We look forward to working with them on the customer experience and delivery for the Grand National for years to come.”

Leave a Reply

Your email address will not be published.

Accept Management